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Research papers

Developing and using a consumer panel to assist book marketing

This paper is divided into three sections. The first deals with some of the main points derived from the Adams Readers' Panel which bear on the title. The marketing of books is an order of magnitude more difficult than the marketing of most products,...

Catalogue: Seminar 1993: Competition In Publishing
Author: James Adams
June 15, 1993
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Citation

Adams, J. (1993a, June 15). Developing and using a consumer panel to assist book marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-and-using-a-consumer-panel-to-assist-book-marketing